I love shopping. Everything about it, from walking around aimlessly to trying on the latest trends. But in my many years of shopping trips I never really thought about the importance of shopping displays; that is until I saw one that really took my breath away. The Sportsgirl store located on Melbourne’s iconic Bourke Street had a display that really cannot be described as anything less than amazing. I believe the theme for this particular display was ‘mexican’ or some sort of ‘cowboy’ theme. Not sure what it was exactly, but lets just say it was very effective. Each individual piece, the colour pallet and the artwork worked well together. The importance of having a killer display that compliments the garments in the store is crucial and in my opinion, Sportsgirl did an excellent job. I won’t go into too much detail, instead I’ll let the pictures do the talking. After seeing such a magic display, I spent the next few days walking around the shops really looking at their displays and the lack of. I noticed how much it made an impact on the stores I entered and the ones I chose to walk on by. A store’s success can really hinge on how their store looks, and it is often just as important as their prices and the items they stock. It’s one of those things we don’t, as shoppers, think about. We never really ask ourselves why we enter a certain store, we just go in. But the reason why we do usually has a lot to do with the appearance of the store. Appearances really do matter, much more than we may think.