I am a huge fan of second hand stores and second hand buys, especially from stores like Lifeline or Salvos. I love this type of shopping because I can support a charity while spotting the best finds, my favourite kind of balance. In my opinion the best vintage pieces lie not in vintage store chains, but instead in flea markets and op (second hand) shops. Lucky for me (and unlucky for my bank account) there is a lifeline store in the building where I work. Today, like most days, I skipped actually eating lunch on my lunch break and instead opted to shop (sometimes it really does feed me more). Today it paid off when I found some gorgeous Wittner shoes, worth over $130 for only $18 in stella condition. Not much can make a Tuesday better than finding a gorgeous piece to add to your wardrobe collection.
I love shopping. Everything about it, from walking around aimlessly to trying on the latest trends. But in my many years of shopping trips I never really thought about the importance of shopping displays; that is until I saw one that really took my breath away. The Sportsgirl store located on Melbourne’s iconic Bourke Street had a display that really cannot be described as anything less than amazing. I believe the theme for this particular display was ‘mexican’ or some sort of ‘cowboy’ theme. Not sure what it was exactly, but lets just say it was very effective. Each individual piece, the colour pallet and the artwork worked well together. The importance of having a killer display that compliments the garments in the store is crucial and in my opinion, Sportsgirl did an excellent job. I won’t go into too much detail, instead I’ll let the pictures do the talking. After seeing such a magic display, I spent the next few days walking around the shops really looking at their displays and the lack of. I noticed how much it made an impact on the stores I entered and the ones I chose to walk on by. A store’s success can really hinge on how their store looks, and it is often just as important as their prices and the items they stock. It’s one of those things we don’t, as shoppers, think about. We never really ask ourselves why we enter a certain store, we just go in. But the reason why we do usually has a lot to do with the appearance of the store. Appearances really do matter, much more than we may think.